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Sell via a customised online storefront (like Shopify), linked to sellers’ social media platforms and marketplace channels (such as Stripe, Gumroad or PayPal)
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ANKA operates as an inclusive SaaS allowing sellers to: ANKA, (meaning “Ours” in Bambara and Djoula), aims to build an infrastructure dedicated to powering e-commerce for its 13,000+ sellers exporting literally “all things made of Africa” to a global audience. In order to better support its sellers and the rapid scaling of the business, ANKA was launched in 2021 as the first of its kind all-in-one SaaS solution to provide a seamless e-commerce service for African micro-retailers. Originally founded as an online marketplace for selling and buying African-inspired clothing, accessories, arts and crafts, Afrikrea recorded 250% year-on-year growth since 2016. Now operating as one of several channels under the ANKA umbrella, retailers will still have access to the ANKA platform and its expanded services, content and support to drive business growth. The platform currently records over 700,000+ visits a month with the majority of customers located in Europe and North America. More than 80% are women who have grown their revenue by 50% on average since joining the ANKA community. Consumer spending in Africa is projected to reach $2.1 trillion by 2025ĪNKA has grown its retailer base to include sellers from 47 out of 54 African countries and completed over $35M in transactions in 174 countries worldwide. Funding will also be used to boost talent acquisition across its product, sales and finance teams, while looking to hire more remote developers.
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The new capital raised will be deployed to build out the mobile infrastructure of ANKA’s e-commerce SaaS, facilitating global access for its retailers, as well as investing in further product development. The additional funding brings the company’s total investment to date to US$8.1M since being founded in 2016. They join existing investors SAVIU Ventures (who is also participating in the round), Lofty Inc, Kepple Africa, Consonance, id4 Ventures and Thierry Petit. The new investment includes participation from Alibaba’s Executive Vice Chairman Joe Tsai, BESTSELLER Foundation, VestedWorld, Enigmo, Groupe Prunay and Rising Tide Africa. Ivory Coast based e-commerce platform Afrikrea has rebranded to ANKA while successfully completing a US$6.2M pre-Series A round led by Investisseurs & Partenaires. Ivory Coast based e-commerce startup ANKA, formerly Afrikrea, raises US$6.2M in pre-Series A